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Kymco Sales Update

Kymco update for the first half of 2011. Scooter sales increase by 76% to make Kymco the Number One selling scooter brand in Australia.

  • Overall sales growth of 59.4 percent over the first half of 2010
  • 76 % sales growth in scooters to become Australia’s NUMBER ONE scooter brand
  • 85% growth in ATV's to annex 4.9% of the national market inside two years
  • The eighth largest motorcycle brand in the country
Kymco Australia posted a strong June result to cap off a remarkable first half of 2011, which has seen the locally owned and operated Taiwanese brand become Australia’s number one scooter brand, generate sales growth of 85% in the ATV segment and capture three percent of the entire Australian motorcycle market – despite not participating in several key product segments.

In the first half of 2011, Kymco increased total sales volume by a staggering 59.4 percent over the same period in 2010, according to results recently released by the Federal Chamber of Automotive Industries (FCAI). Making this growth even more impressive is the fact that 2010 was in itself a record-breaking year for Kymco.

In only its third year in the Australian motorcycle market, Kymco is already beginning to replicate the same levels of success enjoyed by the global powerhouse around the world. Outstanding results since Kymco’s introduction to the Australian market three years ago has seen Kymco rise to become the eighth largest motorcycle brand in Australia.

After taking the mantle as Australia’s number one selling scooter during Q1, Kymco has extended its lead as the country’s premier scooter brand with sales growth of 75.7 percent over the first half of 2010 in a market that has grown by only 14.3 percent. This growth is unlikely to slow over the coming months with the introduction of the much-anticipated Super 8 50 and Like 200i scooters in Spring.

“We are delighted to be Australia’s number one scooter brand and share the market penetration enjoyed by Kymco across the globe,” said Kymco Australia Chief Executive Officer, David Le Mottee.

“An outstanding product, value-for-money, a strong dealer network and quality local management are among the reasons that Kymco is the country’s largest independently owned motorcycle brand, and now Australia’s number one scooter brand.”

Currently celebrating their second anniversary in the Australian market, Kymco ATVs also faired well with 85.3 percent sales growth during the first half of 2011 over the same period last year, finishing the January to June period with 4.9% of the national ATV market.

Kymco Australia work under the philosophy for agricultural ATVs of ‘Simplicity in Design- with the correct features.’ This means easier maintenance and lower costs and this is why many Australian farmers are turning to Kymco to get the job done.

published 17/07/2011

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